I love this one. It taps into men wishes of being always magicians in bed, of being in charge of the situation, of the relationship. The woman is asleep, is in a trance brought to her by the much elder man. He does not need to touch her to get her there. The sexual connotation exists but they are so subtle that it becomes a bit funny. My first reaction when seeing this ad was to smile. The " love pil " was doing wonders, a win-win situation. I love the originality of the ad, for me this is a creative ad, shows another way of looking at a well known problem for older man and it is not embarrassing for them, its just there.
To the ad agency that made it: I salute you !
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