joi, 4 august 2011

smart ads 3: Beetle, special delivery

The ads for Beetle have a history of being interesting and revolutionary. This ad is again unusual. Such a complicated principle, such an easy way to show the car, the target audience and to put it in a green natural environment. I love the subtleness as well " by special delivery". This ad delivers a message, the brand is recognisable and the way the message is conveyed is so unexpected that becomes creative. 
Another great one. 

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